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          南大商業案例與評論(第5輯) 案例研究是理論研究的一種重要方法,案例教學已逐步成為全球商學院MBA教育的主流教學方法。為了更好地傳播商學新知、啟發管理創新,南京大學商學院案例中心從2011年9月開始編輯季刊《南大案例研究與教學通訊》,用于內部交流。季刊以南大商學院教師開發的最新優秀管理案例為基礎,增加了年度時評、行業展望、考察歸來、研究動態、收獲分享、人物專訪、創業天地、職場乾坤和活動集錦等10余個欄目。
          作者:史有春 編輯:府劍萍 ISBN:978-7-305-18962-3
          出版時間:201710 字數:380 定價:55.00
          開本:16開 頁數:262 裝訂:平裝
          版次:1 CIP分類號:164289  
           

          作者簡介

          南京大學商學院營銷與電子商務系教授,《南大案例研究與教學通訊》主編,研究方向為市場營銷戰略、消費者行為和公共關系。在《南開管理評論》、《經濟管理》、《北大商學評論》等雜志發表論文50余篇;出版《公共關系學》、《消費者行為學》、《市場營銷學》、《南大案例研究精粹》等專著、譯著、教材11部。現擔任中國管理現代化研究會-管理案例研究專業委員會委員、副秘書長,全國市場營銷金鼎獎50人評審團常務理事。

          內容簡介

          案例研究是理論研究的一種重要方法,案例教學已逐步成為全球商學院MBA教育的主流教學方法。為了更好地傳播商學新知、啟發管理創新,南京大學商學院案例中心從2011年9月開始編輯季刊《南大案例研究與教學通訊》,用于內部交流。季刊以南大商學院教師開發的最新優秀管理案例為基礎,增加了年度時評、行業展望、考察歸來、研究動態、收獲分享、人物專訪、創業天地、職場乾坤和活動集錦等10余個欄目。

          目錄

          卷首語
          重視商業案例與商業評論的價值史有春
          積極重構老年生活是推動社會與經濟發展的重要力量
          ——有感于周三多教授發起創立“南京大學助老基金”史有春
          也說說案例比賽那點事金潤圭
          新媒體時代,整合營銷傳播新面向朱虹
          商業評論
          “道”能生萬物,最終還是“道”
          ——深入理解互聯網功能、思維與創新的關系及其意義史有春陳曦
          養老模式評價指標體系的建立、測量與政策建議梁策史有春
          把握移動互聯時代品牌戰略的新邏輯何佳訊
          微信熱中的冷思考孫直銳史有春史源旻
          考察歸來
          蓬勃五月下揚州孫直銳
          案例&點評
          信任=責任:菲尼克斯的企業文化管理王小予席猛趙曙明
          現身說法:跨國企業本土化戰略成功的基石:充分信任所有國管理團隊
          
          
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